In the heart of a vibrant and ever-evolving city, three young guys with a shared passion for fashion and urban culture decided to turn their ideas into reality. Riccardo, David and Roland, childhood friends who grew up together, had always been fascinated by streetwear, an authentic expression of their lifestyle.

One warm summer evening, sitting on a bench in their neighborhood, they started talking about their dreams.

They wanted to create something unique that represented not only themselves but also their community and the energy of the streets. From that conversation, the idea for a brand that was fresh, bold, and authentic was born: thus, Cowzis came to be.

The name "Cowzis" derives from a mix of slang terms used in their neighborhood, a tribute to their roots and youth. With a few savings in their pockets and many ideas in their minds, they began designing their first pieces.

Their vision was clear: Cowzis was not just about clothes; it was about a lifestyle, a statement that everyone is born to be a star. This slogan encapsulated their belief that everyone has the potential to shine brightly in their own unique way, just like stars in the urban sky.

Thanks to word of mouth and the use of social media, the brand quickly took shape. People loved their first tees and couldn’t wait to get them.

Today, Cowzis is much more than just a clothing brand: it is a symbol of identity, belonging, and passion for all those who live and breathe urban culture, and who believe that they, too, are born to be stars.